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The Safe Way Home, Reports Volvo Cars of North America


March 2007
 Filed under: AUTO SAFETY Car News | AUTO SAFETY Headlines
WASHINGTON, Feb. 28 /PRNewswire/ -- On March 6th, the Embassy of Sweden, together with the Swedish Trade Council, will host a conference, "The Safe Way Home," at the House of Sweden in Washington, D.C. Policymakers, researchers and industry experts will share their experiences in improving safety on our roads. Approximately 43,000 people lose their lives on U.S. roadways every year, resulting in endless family tragedies and social costs. How is this possible and what can be done to change it?

Sweden ranks near the top among countries with the lowest number of traffic fatalities in relation to the population. A Swedish initiative called "Vision Zero" is in place with the goal of reducing traffic deaths to zero. In collaboration with Swedish road authorities and car makers, this project has already resulted in improved road systems and safer vehicles. Since Vision Zero was established, there have also been fewer people killed on Sweden's roads.
The implementation of Sweden's efforts will be highlighted, along with insights from Volvo Trucks, Volvo Cars and Saab -- some of the world's leading manufacturers of safe vehicles.

Representatives from U.S. industry, research and transportation authorities will address the main challenges facing the U.S. road network and strategies for meeting these challenges.

Speakers:

Claes Tingvall, Director of Traffic Safety, Swedish Road Administration; Chairman Euro NCAP

Jeffrey Lindley, Associate Administrator for Safety, Federal Highway Administration, U.S. Dept. of Transportation

Ronald Medford, Senior Associate Administrator, National Highway Traffic Safety Administration, U.S. Dept. of Transportation

Larry W. Minor, Director, Office of Bus and Truck Standards and Operations, Federal Motor Carrier Safety Administration, U.S. Dept. of Transportation

Rolf Rising, Director Business Analysis & Development, Invest in Sweden Agency; Swedish Intelligent Vehicle Safety Systems Program (IVSS)

Peter Kissinger, President & CEO, AAA Foundation for Traffic Safety

Richard Pain, Transportation Safety Coordinator, Transportation Research Board

Robert Clark, President, Truck Manufacturers Association

Scott Kress, Senior Vice President Sales and Marketing, Volvo Trucks North America

Lennart Pilskog, Director of Public Affairs, Volvo Truck Corporation

Robert C Lange, Executive Director Structure & Safety Integration Saab/General Motors

Tomas Broberg, Senior Technical Adviser Safety, Volvo Car Corporation

RSVP: transportation@swedishtrade.se
March 6, 2007
2:00 pm - 5:30 pm (1:30 pm media registration)
5.30 pm - 6.30 pm - Q&A Reception follows

House of Sweden
901 30th Street N.W.
Washington, D.C. 20007

Source: Volvo Cars of North America

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